Travis Graff has been connected to Sunrise Tire since its founding in 1990, when the family business opened on Red Cliffs Drive. He started as a tire and lube technician, worked through sales and management, and is now the President and majority stockholder — a trajectory that spans the full commercial life of a shop that has watched St. George grow from a small desert town into a metro of 200,000 people. The address, 390 N Red Cliffs Drive, sits at the northern end of the Red Cliffs retail corridor, one of the city's most-traveled commercial spines.
The shop is a NAPA AutoCare Center, which provides the parts quality guarantee and nationwide warranty backing (24-month/24,000-mile) that matters for a tire and auto service shop that also handles suspension, alignments, brakes, and general automotive repair. Services cover tire sales and custom wheels, steering, suspension, wheel alignments, brake work, and general auto repair — the full range a family-owned tire center needs to justify staying independent when franchise tire shops have muscled into every major retail corridor. Thirty-five years in the same location under family ownership is the clearest answer to why Sunrise has held on.
**Verification notes** Website live; Travis Graff confirmed as President and majority stockholder on LinkedIn; 1990 founding confirmed on site; address 390 N Red Cliffs Dr confirmed; NAPA AutoCare certification confirmed.