Lon Henderson and Hal Anderson founded Soltis Investment Advisors in St. George in 1993. Three decades later it is the largest locally founded financial-planning firm in Southern Utah — a multi-state SEC-registered investment adviser with more than $2 billion in assets under management, holding CRD #154690 and CEFEX Fiduciary certification.
The fiduciary structure is the central fact
Soltis is fee-only. That means the firm does not earn commissions on insurance or investment products; clients pay an advisory fee and the firm has no incentive to push particular products. The CEFEX certification — the Centre for Fiduciary Excellence’s voluntary fiduciary-best-practice standard — is held by a small fraction of U.S. RIAs and represents an additional ongoing audit beyond the SEC’s baseline registration. Form ADV reports zero regulatory disclosures, which in the context of a firm of this size is itself a meaningful operational signal.
What “Top 150 RIAs” actually represents
Financial Planning magazine’s Top 150 RIAs list is the kind of trade-press recognition that gets handed out for a combination of AUM growth, client retention, and fiduciary structure. Soltis has been on it. The firm has offices in St. George, Lehi, and several other locations across the western U.S., which is a direct reflection of the AUM growth curve a locally founded RIA has to navigate as it scales past the size where one office can hold the whole client base.
Scale is the framing nuance
The honest framing here is the same as it is for ERA Brokers Consolidated and Snow Jensen & Reece: locally founded, locally headquartered, but now operating at multi-state scale. A St. George resident with $1 million to manage and a Lehi physician with $5 million to manage are both Soltis clients, and the firm’s operating reality is closer to a regional fiduciary RIA than to a small Southern Utah practice. The register should not imply small-shop intimacy when describing a firm with more than $2 billion in AUM.
Disclosure
Web presence is strong, SEC IAPD verification is straightforward, founders are publicly named and remain associated with the firm, and the firm’s full Form ADV is publicly available.
Where this lands in the 435
The largest locally founded fiduciary RIA in Southern Utah, with three decades of operation and a CEFEX-certified structure — that is the obvious anchor for the financial-planning segment of the file, with the multi-state scale clearly disclosed.