№ 106 · Listed
Trade · Financial Planning (RIA, Fee Only Fiduciary)
Location · Southern Utah
Status · Listed in 435 Alliance

Financial Planning (RIA, Fee Only Fiduciary)

Heaton Financial, PC

Southern Utah · Listed in the 435 Alliance — a Southern Utah register of vetted, locally owned businesses.

Kimber Heaton founded Heaton Financial in Cedar City in 2005 and runs it as a fee-only fiduciary RIA out of an office on South Main. Mitch Mortensen manages the St. George office on River Road. The firm holds CRD #134578, manages approximately $107.6 million in assets across roughly 361 clients, and is registered with the SEC as a fiduciary investment adviser.

The two-office Southern Utah structure

Most fee-only RIAs of this size in Utah are concentrated along the Wasatch Front, which means a Southern Utah client who wants the fiduciary structure typically has to either fly someone in or work remotely with a Salt Lake firm. Heaton’s two-office structure — Cedar City and St. George, each with a named lead advisor — solves that geography. An Iron County client works with Kimber Heaton on South Main; a Washington County client works with Mitch Mortensen on River Road. Both clients are inside the same SEC-registered fiduciary firm.

Two advisors is the right scale to disclose

The 361-client, two-advisor structure is small enough that clients actually work with the named principals rather than being routed to junior staff. That is a meaningful service feature for clients who choose a fiduciary RIA partly to avoid the rotating-staff-advisor model that larger broker-dealers default to. The structural caveat is the same one that applies to all small RIAs: a two-advisor firm has concentration risk if one principal becomes unavailable, which the register should disclose rather than gloss.

Where this lands

A Cedar City-headquartered fee-only fiduciary RIA with a St. George branch under a named lead advisor, two-office coverage of the populated 435 corridor, and clean SEC disclosure — this is the kind of mid-sized Southern Utah financial-planning candidate the register specifically wants to make findable next to the larger regional firms.

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