Matt Curtis founded Red Rock Real Estate in 2012 with co-founders Allen Holland and Adam Legg, and over the following decade the team grew into one of the highest-volume residential brokerages in Southern Utah. The office on East 100 South sits in the historic downtown grid, a few blocks from the original courthouse and the Tabernacle.
A 2023 structural move worth surfacing honestly
In 2023, the team made a structural change that the register should disclose clearly. Red Rock agents now hang their licenses with Real Broker, a publicly traded national tech-driven brokerage, while continuing to operate locally under the Red Rock brand and leadership. The local marketing, team, and brand identity remain in St. George — Curtis, Holland, and Legg still run the operation — but the technical brokerage relationship sits with a national platform rather than a fully independent Utah brokerage. For a register that draws a distinction between locally branded and locally owned, that is exactly the kind of nuance that needs to be on the page rather than glossed over.
What the team actually does
Client work spans residential resale, new construction, and the substantial second-home and retirement-relocation segment that defines a meaningful share of Southern Utah transaction volume. The team’s volume reflects the buyer pool the city has been generating for a decade — out-of-state retirees, in-state move-ups buying into Bloomington or the Ledges, second-home buyers stretching from the Wasatch Front, and locals trading up as the market kept compounding.
Where this lands
For the 435 register, Red Rock belongs in the file, with the Real Broker affiliation clearly disclosed. Locally founded, locally led, with a national tech-platform back-end as of 2023 — and one of the most visible St. George brands in the residential category. The honest framing is the only framing the register can use.