Gold River Gallery

Travis Humphreys started making picture frames for himself. He had learned framing at Allman-Ricks in Salt Lake while studying at BYU, then moved his family to Cedar City in 1999 with three young kids and a workshop idea. Fellow artists noticed the frames, word spread, and what started as a one-man operation in a backyard workshop grew into a framing business serving clients in over 35 states — all frames still handmade by the Humphreys family in Cedar City.

The gallery at 111 S Main St #2A opened as the public face of that operation: fine original art from 20-plus featured artists — G. Russell Case, Charles Muench, Ryan Skidmore, Jeffrey Craven, and others — alongside the custom frame work that made the Humphreys name. Travis imagined a gold river flowing through his hands onto the frames as gold leaf; the name stuck. Four Humphreys sons now handle frame production. Travis and Kathryn's daughter and daughter-in-law run the daily operations. The gallery is a genuinely family-owned enterprise at the level where 'family-owned' means the family is the workforce.

For Cedar City, which has the Utah Shakespeare Festival pulling arts-oriented visitors into downtown every summer, Gold River is the commercial fine-art anchor on Main Street — the room where a serious collector visiting for the Festival can find regionally rooted original work alongside expert framing. Iron County Today covered the origin story in March 2025, confirming the gallery's continued presence and the three-generation family structure behind it.