Profile Draft
- https://www.sgutah.com/about.php - https://www.theagencyre.com/blog/the-agency-arrives-in-st-george-and-were-right-at-home-in-the-red-rocks/ - Verification notes: Managing Partner / Broker-Owner David Ellis (previously owned RE/MAX First Realty for ten years). Local office launched 2021–2022 under The Agency RE franchise brand. Address 148 E Tabernacle St, St. George.
The Agency St. George is the Southern Utah office of The Agency RE, a Los Angeles-headquartered luxury real estate franchise, locally owned by David Ellis as Managing Partner and Broker-Owner. Ellis previously owned RE/MAX First Realty in St. George for roughly a decade before launching The Agency office in 2021.
The local franchise structure is the relevant detail. Ownership is local — Ellis is the broker-owner of the Southern Utah office — but the brand identity, marketing playbook, and back-end systems come from a national franchise that has built its identity around high-end residential listings. In Southern Utah, that has positioned The Agency around custom-home and luxury-tier transactions in St. George, Ivins, and the resort communities.
Web presence is strong, with the local site, a parent-brand blog post documenting the office's launch, and clear public attribution of David Ellis as the owner-broker. The Tabernacle Street office is in central St. George near the historic core.
For 435 Alliance, this is a credible candidate with one careful framing: locally owned, but operating under a national luxury brand. The register's voice should reflect both facts.
Unresolved Questions
- Confirm whether Ellis is the sole equity owner of the local office or has local partners.
- Confirm current agent count and primary listing-segment focus.