Profile Draft
- https://www.redrockrealestate.net/ - https://www.stgeorgeutah.com/news/local/red-rock-real-estate-joins-innovative-tech-powered-real-broker-why-they-made-the-move/article_2e2aace0-9b4b-50b2-acd6-a1fb7bed029c.html - Verification notes: Founded 2012 by Matt Curtis with partners Allen Holland and Adam Legg. Office at 90 E 100 S, St. George. As of 2023, the team's licenses are held with Real Broker (publicly traded), but the local Red Rock brand and leadership remain in St. George.
Red Rock Real Estate is one of the larger locally rooted real estate brands in St. George, founded in 2012 by Matt Curtis with co-founders Allen Holland and Adam Legg, and grown over the following decade into one of Southern Utah's most active brokerages by transaction volume. The office at 90 East 100 South is a central downtown St. George location.
In 2023, the Red Rock team made a structural move that is worth flagging clearly: agents now hang their licenses with Real Broker, a publicly traded brokerage, while continuing to operate locally under the Red Rock Real Estate brand and leadership. The local brand identity, marketing, and team remain in St. George, but the technical brokerage relationship is with a national tech-driven firm rather than a fully independent Utah brokerage. For a register that distinguishes between locally branded and locally owned, this is the sort of nuance to surface honestly.
Care for clients spans residential resale, new construction, and second-home and retirement-relocation work, which is a meaningful share of Southern Utah real estate volume. Web presence is strong across the brand's own site, MLS feeds, and local news coverage.
Unresolved Questions
- Confirm exactly how the Real Broker affiliation affects ownership of the Red Rock brand vs. licensing of agents.
- Confirm current principal broker of record at the local office.