When Normand D. Laub came home from the Army after World War II, he took a piece of sagebrush land in Beryl — a wide-open farming community in Iron County's northwest corner near the Nevada line — and started growing alfalfa. That act of clearing and planting in the high desert established what is now one of the most distinctive agricultural operations in Southern Utah.
Craig Laub runs the family's operation today. The farm grows 10,000 tons of alfalfa a year on that original Beryl acreage, and sometime in the 1990s the family added a cubing operation — a production line that compresses chopped alfalfa into dense cubes roughly the size of a saltshaker, a format easier to store, transport, and measure for horse feeding than traditional bales. Laub's Feeding & Cubing has been selling hay cubes at retail for over 35 years.
What makes the operation unusual beyond its scale is the export market: approximately a third of the Laubs' cubed production goes to Japan and Taiwan, where compressed alfalfa from the arid western United States is valued for its protein content and cleanliness. Southern Utah grows some of the highest-quality alfalfa in the country — the combination of intense sun, low humidity, and well-managed irrigation produces a crop that commands premium prices in Pacific markets.
The farm address is 4016 N Beryl Hwy, Beryl, UT 84714. A retail location in St. George extends the family's reach to the horse-keeping community concentrated in Washington County.
**Verification notes** Normand D. Laub confirmed as founder via company website. Craig Laub confirmed as current operator via Fox 13 investigative report and company materials. Cubing operation ongoing 35+ years confirmed on website. Address 4016 N Beryl Hwy, Beryl UT and phone (435) 439-5531 confirmed via Southern Utah Local. Export to Japan and Taiwan confirmed via Fox 13 reporting.