Daniel Johnson has been running Johnson Appraisal out of an office on River Road in St. George for about twenty-six years, with both an MAI and an SRA designation after his name. The dual credential is the operational story: most appraisers carry one or the other, depending on whether they work commercial or residential property, and Johnson holds both.
Why both designations matter
The MAI is the Appraisal Institute’s top commercial-real-estate credential. The SRA is the parallel residential designation. Holding both means the firm can take work across the full range without referring out — a Bloomington single-family-home divorce valuation one week, a small commercial property on Bluff Street the next, an inherited acreage near Hurricane after that. In a Southern Utah market that generates a lot of mixed-segment appraisal work — small-investor portfolios, owner-operator commercial, complicated estates — the dual credential is meaningfully more useful than two separate single-designation appraisers would be.
River Road’s professional corridor
The office on River Road sits in the south-side St. George corridor that has filled in alongside the city’s residential expansion southward toward Bloomington and the river. It is the same general professional cluster that hosts Hale Chiropractic, Roberts Insurance, and several of the smaller St. George CPA firms — the kind of address where solo professionals with established books work without storefront marketing.
The firm relies primarily on third-party directory listings rather than maintaining a substantial standalone site. A prospective client running a casual Google search would probably not land at Johnson Appraisal first — they would land at the larger competitor with the bigger marketing budget. That is exactly the kind of digital-presence gap a 435 register is built to close. Provider identity, credentials, and address are all publicly verifiable through Utah DOPL, the Washington County Board of Realtors directory, and LinkedIn.
Where this lands
A dual-credentialed solo appraiser with twenty-six years in the same St. George corridor, no chain affiliation, and a thin web presence is the candidate shape this register exists to make findable.