Jasher and Lisa Feellove own BE HOT Yoga, which operates out of 558 E Riverside Dr Ste 210 with a second, newer downtown location. The programming is broad by design: hot yoga, vinyasa, hot pilates, TRX, kettlebell, barre, prenatal yoga, acro yoga, yin yoga, and fascia rolling share the weekly schedule across multiple heated rooms. The format is deliberately high-volume and class-variety-driven, which distinguishes it from the specialist reformer studios and makes it functionally the nearest thing St. George has to a full-service independent fitness studio with heat as the organizing principle.
The studio was recognized in the Best of Southern Utah 2026 awards. A teacher training program under the BE University label runs alongside the regular class schedule, which is a meaningful signal: teacher training is how a yoga studio commits to a community beyond its own client base — it trains the next generation of instructors, many of whom then teach within the same regional market.
The boutique retail section carries Lululemon and Free People, which is incidental to the fitness operation but reflects the studio's positioning at the higher end of the St. George wellness market.
**Verification notes** Website live; owners Jasher and Lisa Feellove confirmed via multiple review and directory sources; address 558 E Riverside Dr Ste 210 confirmed; Best of Southern Utah 2026 recognition confirmed.